Hwa Tai Strengthens Sabah Market Presence Through Strategic Partnership with Yee Lee Trading
KOTA KINABALU, SABAH — 30 October 2026 — HwaTai is pleased to announce the official appointment of Yee Lee Trading Co. Sdn. Bhd., a subsidiary of Yee Lee Corporation Berhad, as the official distributor for HwaTai and PESTA products in Sabah.
The appointment marks an important milestone in HwaTai’s continued efforts to strengthen our presence in Sabah and make our products more accessible to consumers across the state.
Strengthening Our Presence in Sabah
Sabah remains an important market for HwaTai, with opportunities for continued growth across various retail channels.
Through this strategic partnership with Yee Lee Trading, HwaTai aims to further strengthen our distribution network, improve product availability and expand the reach of our HwaTai and PESTA brands across Sabah.
With Yee Lee Trading’s established distribution network and extensive knowledge of the local market, the partnership will enable HwaTai to build stronger relationships with retail partners and develop new opportunities throughout the state.
Bringing HwaTai and PESTA Closer to Consumer
Through this collaboration, consumers across Sabah can look forward to greater accessibility to a wider range of HwaTai and PESTA products.
Both brands have been part of HwaTai’s portfolio for many years, offering quality biscuits and snacks that are enjoyed by consumers across Malaysia.
With stronger distribution capabilities in Sabah, we look forward to bringing our products closer to more consumers and communities, while supporting our retail partners with improved product availability and market coverage.
A Partnership for Long-Term Growth
HwaTai has been part of Malaysia’s biscuit industry since 1962, and throughout the years, we have continued to strengthen our brands, products and market presence.
The appointment of Yee Lee Trading as our official distributor in Sabah represents another step forward in our commitment to developing the market.
By combining HwaTai’s manufacturing expertise and established brand portfolio with Yee Lee Trading’s local market experience and distribution capabilities, we look forward to creating a stronger foundation for sustainable growth in Sabah.
Together, we aim to strengthen our market coverage, develop new retail opportunities and bring HwaTai and PESTA to even more consumers throughout the state.
Looking Ahead
As we embark on this new chapter with Yee Lee Trading, HwaTai remains committed to strengthening our presence in Sabah and building long-term relationships with consumers, retailers and business partners.
We look forward to an exciting journey ahead as we work together to expand the reach of HwaTai and PESTA across Sabah.
Sabah Maju Jaya!
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